Jefferson Matters

Our purpose is to support, promote, and preserve the historic downtown of Jefferson, while contributing to the greater community’s continued vitality.

What is Jefferson Matters?

Jefferson Matters is a nonprofit Main Street community organization dedicated to strengthening downtown Jefferson. We focus on supporting local businesses, preserving our historic buildings, enhancing public spaces, and hosting events that bring people together.

A festive holiday floral arrangement on a brick pedestal on a sidewalk, with storefronts, streetlights, and a banner in the background, suggesting a small-town holiday scene.

What is a Main Street Community?

Jefferson Matters is part of the Main Street America program, a nationwide initiative focused on strengthening downtowns through preservation, economic development, and community engagement. Being a Main Street community means we use a proven framework to support local businesses, care for historic buildings, and create a vibrant downtown that serves everyone.

Map of Iowa titled "Main Street Iowa Communities" showing decorated red dots marking various communities across the state, with community names labeled.

Big ideas, real impact.

Big ideas don’t have to be complicated to make a difference. Jefferson Matters focuses on thoughtful, practical ideas that lead to visible improvements and long-term momentum. From supporting local businesses and launching new events to investing in downtown beautification and public art, our work is meant to be felt and seen. Every project, big or small, is rooted in community input and carried out with local partners and volunteers. The result is a downtown that continues to grow, adapt, and reflect the people who call Jefferson home.

Powered by Six Teams of Volunteers

Meet the Board Team

Our Staff Team

A woman with short blonde hair wearing a sleeveless orange top and beige pants, seated on a cushioned bench, reading a book in a sunlit room with a large leafy plant and a wooden panel on the wall.

Matt Wetrich

With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.

Executive Director
A man with gray hair wearing a gray sweater and beige pants is sitting on a white platform in front of a plain beige wall. His right hand is resting on the platform, and his left hand is on his lap. He is looking to his left with a neutral expression.

Emily Rohner

Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

Community Engagement Coordinator
A young woman with curly dark hair sitting on a bench, wearing a beige sleeveless top and tan pants, in a room with minimalistic decor including a wooden wall and white wall with sunlight casting shadows.
Office Coordinator

Kevin Paulsen

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

  • "I personally support Jefferson Matters because I believe in how they share Jefferson’s story and bring our community together."

    —Bonnie Silbaugh

  • "It’s not a secret how proud I am of what Jefferson Matters has done to make a huge difference in our community. After serving as director, I continue as a volunteer and financial supporter to continue the progress."

    —Peg Raney

  • "Over the years, my involvement has looked different. Some years very hands-on, some years more behind the scenes. But every year, I’ve continued to donate because I believe in the constant work of this organization and the role it plays in keeping Jefferson moving in the right direction.”

    —Amy Milligan

  • "I chose to serve on the Jefferson Matters board because I believe community events play a vital role in keeping Jefferson vibrant."

    —Emily Dyer

  • “Leading the Tower View Team has given me the chance to collaborate with passionate people and bring art to unexpected places—from our three renovated alleyways to every corner of our vibrant downtown. If you’re looking for an organization that’s fun, creative, and making things happen, join us!"

    — Deb McGinn

  • “Watching Jefferson evolve over the years has been incredible. We moved to town in 2012, but I’ve lived in Greene County most of my life. One of my favorite parts of living here is taking round-trip walks from home to the square; seeing the refreshed building facades, the Bell Tower (of course!), the seasonally updated pillar planters, beautiful murals, and hearing the music—it makes every walk feel like a celebration of community.”

    — Kristin Russell

Get involved today.