Our Economic Vitality Team hosted the first quarterly “Build Your Own Business” (BYOB) event, bringing together aspiring entrepreneurs, community leaders, and regional partners for an evening focused on learning, connection, and possibility.

CHiRP Coffee opened along Highway 30 with a clear goal: serve high-quality beverages and food while creating a positive experience for the people who walk and drive through their doors every day.

But like many new businesses, startup costs add up quickly. Read more to learn how two local grants helped bring their vision to life.

Ten years ago, a simple but powerful idea took shape in downtown Jefferson. What if we brought large-scale, thought-provoking art right to the heart of our community?

In 2016, the Tower View Team selected the very first sculptures for what would become one of Jefferson’s most beloved traditions. Today, Ring Out for Art continues to grow, drawing artists from across the country and surrounding the Bell Tower Plaza with creativity each year.

Jefferson’s Trivia Game Night: Game Show Edition is more than just a fun night out. It’s one of the key fundraisers that helps bring the carnival rides back to the Bell Tower Festival. And if you’ve ever watched kids sprint toward those rides in June, you know why that matters.

If you’ve been on the fence about registering a team or becoming a sponsor, here are three good reasons why you should sign up. :)

Here’s the truth: you don’t have to go far to have the wedding you’ve always imagined. Jefferson has everything you need: the venue, food, flowers, music, photos, and all the little touches that make the day feel personal and unforgettable. Think of this as your insider’s guide to planning your celebration right here in town.

See how Jefferson Matters grants helped Abby Badger launch Prime Performance and why she says the support behind local businesses here is truly unmatched.

The Jefferson Matters Promotions Team is excited to invite the community to Jefferson’s first-ever Sweet on Jefferson: Chocolate Walk, happening Saturday, February 7, from 10:00 AM to 2:00 PM. This new winter event is the perfect excuse to get out, shop local, and enjoy chocolate and treats just in time for Valentine’s Day.

Jefferson Matters is driven by people who care deeply about this community. As part of our contribution drive, we’re sharing reflections from board members who help guide our work, support local businesses, and invest their time and energy because they believe Jefferson Matters. Hear what some of the members of the Jefferson Matters board have to say!

If you’re looking for ways to stay inspired this winter, Jefferson offers more than you might expect. From art studios to music rooms to hands-on workshops, these local businesses make creativity feel accessible, welcoming, and fun, even if you don’t consider yourself “artsy.”

If you’ve ever wondered what a full year at Jefferson Matters really looks like, this is it. Behind the events, social media posts, meetings, and everyday conversations was a year full of milestones, momentum, and community support that truly made a difference.

✨ Everyone loved last year’s local Holiday Gift Guide, so we’re back with the 2025 edition! With the Holiday Open House happening this week, November 14–15, we wanted to put together a special guide featuring Jefferson’s small businesses and the unique gifts they offer.

Fall in Jefferson feels like it was made for slowing down. The air is crisp, the leaves are bold, and somehow everything tastes better with a warm drink in hand. If you’ve ever thought, “What would the perfect fall day here look like?”, I’ve got a plan for you. :)

Fall in Jefferson is full of energy, tradition, and community fun. From football weekends to downtown shopping to Halloween festivities, there’s something for everyone. Here’s a look at what Jefferson Matters is organizing and promoting this September and October.

If you’re looking for a day trip that’s full of charm and experiences, Jefferson might be your new favorite spot. Whether you're into small-town vibes, good food, or just a solid stroll with an iced coffee in hand, this little itinerary has you covered!

Your go-to guide for sunshine, simple fun, and small-town charm

Summer in Jefferson just hits different. The days are long, the town is full of energy, and there’s always something happening. Whether you’ve got a whole weekend or just a free afternoon, here’s how to make the most of the season with a mix of events, outdoor adventures, and good old-fashioned summer vibes!

This year, we’re bringing a whole new kind of energy to Jefferson with a western twist. The 2025 theme is “Saddle Up”, and it’s all about celebrating a blast from the past. Look for western-themed games, contests, and activities throughout the weekend. We can’t wait to see everyone downtown this June for a rootin’-tootin’ good time!

Looking for an escape that blends small-town hospitality with big-time fun? Whether you’re craving local flavor, outdoor adventures, or unique experiences you won’t find anywhere else, Jefferson, Iowa, is the perfect place to slow down and soak it all in. Named one of America’s best Main Street communities, Jefferson offers everything from iconic attractions to hidden gems around every corner. Here’s why Jefferson should be at the top of your travel list this year:

We’ve always known there was something special about our community — and now, the nation knows it too.

Jefferson, Iowa has officially been named a 2025 Great American Main Street Award (GAMSA) Winner, a national recognition that honors the very best downtowns in the country.

Top Spots to Watch NCAA Championship

If you’re looking for the perfect place to watch the final games unfold, Jefferson has you covered! These local spots are serving up great food, cold drinks, and a fun game-day atmosphere. No matter which team you’re rooting for, these are the best places to watch the NCAA men’s and women’s Championship games on April 6 & 7! 🏀📺

Jefferson’s Ultimate Holiday Gift Guide to Shop Local!

We’ve done the work for you! The holidays are here and finding the perfect gift has never been easier—especially when you shop local! This guide highlights some of Jefferson’s businesses and their unique offerings, making it simple for you to check everyone off your shopping list. From one-of-a-kind finds to thoughtful presents, these local gems are sure to help you spread holiday cheer.