Everything you need to know about Jefferson’s first Chocolate Walk

Winter in Jefferson is about to get a little sweeter. 😋🍫

The Jefferson Matters Promotions Team is excited to invite the community to Jefferson’s first-ever Sweet on Jefferson: Chocolate Walk, happening Saturday, February 7, from 10:00 AM to 2:00 PM. This new winter event is the perfect excuse to get out, shop local, and enjoy chocolate and treats just in time for Valentine’s Day.

This Chocolate Walk is designed to be simple, fun, and indulgent. Participants will stroll from shop to shop throughout Jefferson, sampling sweet treats along the way (or saving them to enjoy later!) With 11 participating businesses, it’s an easy way to turn a February Saturday into something special while supporting the local businesses that make our community thrive.

How to Participate

Registration for the Chocolate Walk is $10 and is available online or by stopping into or calling the Jefferson Matters office. Payment may be made online, with cash, or by check payable to Jefferson Matters. Space is limited, and the deadline to register is February 3.

Everyone who registers by February 3 will be entered into a drawing for $100 in Main Street Money. Participants who complete their punch card during the Chocolate Walk will also be entered into an additional prize drawing, adding a little extra incentive to visit every stop.

Register here!

Bag and Punch Card Pickup

Registered participants can pick up their bag and punch card at the Welcome Center February 3-February 6, from 10:00 AM to 4:00 PM.

If you plan to pick up your items on the day of the event, Saturday, February 7, bags and punch cards will be available at The Centennial.

Participating Businesses

Each business will be offering a sweet treat as part of the walk, making it a fun and relaxed way to explore Jefferson.

Download the map

A Sweet Way to Support Local 💗🍫

Sweet on Jefferson: Chocolate Walk is a new way to experience Jefferson during the winter months, support local businesses, and enjoy something a little indulgent along the way. Whether you’re shopping for Valentine’s Day, spending time with friends, or just looking for a reason to get out of the house 🙌🏼, this event is a great way to celebrate community.


Frequently Asked Questions:

  • Registration is $10 per person.

  • You can register online or by stopping into or calling the Jefferson Matters office. Payment may be made online, with cash, or by check payable to Jefferson Matters.

    Register here: https://pci.jotform.com/form/260118548198060

  • Yes. Registration closes on February 3. Space is limited.

  • Registered participants receive a bag and a punch card, which is used during the Chocolate Walk, along with 11 chocolate items from the participating businesses.

  • Pickup is available at the Welcome Center from February 3–6, between 10:00 AM and 4:00 PM.
    If you plan to pick up on Saturday, February 7, bags and punch cards will be available at The Centennial.

  • You can go at your own pace. However, participants who complete their punch card will be entered into an additional prize drawing.

  • Yes. Everyone who registers by February 3 will be entered into a drawing for $100 in Main Street Money. Completing your punch card enters you into another prize drawing.

  • Nope! You can start at any participating business and create your own route.

  • Registration is non-refundable, but you’re welcome to send someone in your place to enjoy the Chocolate Walk. :)

  • For questions, contact Jefferson Matters at 515-386-2155 or visit the event page for more details.

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