Volunteer Spotlight
April 20, 2026
Meet who Matters:
Kristin Lang
For the past four years, Kristin Lang has been a steady and thoughtful presence within Jefferson Matters, bringing both perspective and purpose to the Promotions Team. As a local business owner, she understands firsthand what it takes to create experiences that draw people in and give them a reason to return.
“Kristin came to the Promotions Team as a new business owner, providing a fresh perspective and a focus on offering experiences to the community. As our team lead, she encouraged us to meet in each other's spaces and always share our wins and our struggles, offering reassurance and encouragement along the way. Kristin continues to be a sounding board, providing honest and constructive feedback so Promotions can continue to grow.” - Bonnie Silbaugh
That approach has helped shape how the Promotions Team operates today. By meeting in different businesses and keeping conversations open and collaborative, Kristin has helped create an environment where ideas are shared, challenges are worked through, and progress continues forward. Her leadership has supported efforts that bring people into Jefferson, highlight local businesses, and create experiences that make spending time downtown feel easy and inviting.
Her willingness to listen, offer feedback, and stay engaged has helped strengthen the work behind the scenes and the experiences people enjoy when they visit.
Kristin brings that same energy to Warm Wishes, helping create a space that adds to the overall experience of visiting and spending time in Jefferson.